As we reach the time of year when Christmas items start to appear in the stores, and thoughts of vacations start to wind down with the shortening daylight, it is a good time to think about gifts. Not only the gifts, though, but also the practise of giving.

Offering a gift can be a mutual pleasure; some might say it should be a pleasure for giver and recipient. A problem with a modern commercial Christmas, however, is that buying gifts can become a chore. Often it is a stress ridden chore in the dying days before Christmas Day, as everything gets left to the last minute.

A true gift, though, should bring with it no stress; it should come from the heart to be a true gift, and not be out of duty. If someone is resentful of having to spend time and money buying Christmas gifts, then the result is not a gift but a token of duty.

Why not make this next Christmas a time to make the choosing of individual gifts a pleasure for yourself, and for the recipient. Often in the last minute haste to buy gifts in time for Christmas Day, people become detached from not only the purpose, but the person to whom they are giving. Bought hastily in a crowded stress filled store, scarcely a thought may pass for the individual on the receiving end, however close they may be to you.

Most of the year, if not all, can be filled with work, commuting, rushing here and there, stress, and self focus. How about time and attention for those who really matter in your life, whether spouse, offspring, other relatives, friends or colleagues? The choosing of a gift, and presentation of it, can be a silent way of giving each of them special attention, and then culminating with their pleasure at the receipt of the gift.

Behind every good present there is a person who worked hard to make the best choice. The secret to buying the perfect gift is to think about the message you want to send out, when the receiver opens it. If you think about his or her hobbies, to his or her vacation plans etc. It means you have really studied that person and you bought the present precisely for them, for that occasion; in this case, Christmas.

Friendship and caring are themselves are a gift, so you can see that if you put some real selfless effort into choosing gifts, the value of the gift is magnified. That is something which will shine through the wrapping paper, and in the moment of giving the pleasure that you feel in making the gesture will radiate in the warmth of your expression. The choosing and the giving of a gift are inseparable.

With Christmas some way off, now is a good time to start thinking about the meaning of giving, so that by the time Christmas comes, there will be no thinking “oh, this Christmas gift business is a chore.”

Instead of thinking about the physical aspects and “inconvenience” of buying Christmas gifts, of the costs and effect on your credit card, think about the love, respect and caring that you feel for those to whom you will be giving. That way you will beat the stress before it surfaces, and enjoy the act of giving as a true pleasure.

Toys for grown-ups pushing kids' toys out of Christmas most wanted list.

Christmas used to be a time for the kids but now the adults appear to be taking over. The top twelve toys this Christmas as identified by the Toy Retailers Association contain a suspiciously high number of toys aimed at bigger kids. This apparent paradigm shift in the toy market should come as no surprise – a brief look around the internet reveals an entire market devoted to the taller toy consumer.

As UK toy stores prepare for the inevitable Christmas rush, their shelves are stocked not only with gifts for children, but of stock on the wish list of an ever growing adult market. A brief look at the most wanted list for this Christmas shows toys such as Robosapien V2, Roboraptor and the Doctor Who Remote Control Dalek. It does not take an industry expert to surmise that these toys are aimed at a demographic with full time jobs and high disposable income rather than a demographic that watches Saturday morning television.

The rise of toys for grown ups has been an increasing trend in recent years and coincides with an increase in retro culture that dominates the film and television industries. Remakes of films and television series that appeal to an older audience mean that subsequent merchandising appeal to a grown up audience who were fans of the series and films first time round – the conspicuous presence of Star Wars toys and Doctor Who toys in UK toy store both online and offline reflect this.

The emergence of a two tier market catering for real kids and "big kids" is apparent and will be particularly evident in the busiest period for the toy market. The market for the older demographic has become increasingly sophisticated in recent years and had led to the specific targeting of the segment particularly through the marketing of technology based toys such as the Robosapien V2 and Roboraptor – toys with a limited appeal to those in short trousers. Increasingly, these toys permeate the marketplace and toy stores looking to capitalise on the big kids market.

It seems that this market is set to grow over the forthcoming years, representative of a wider cultural shift and impacting significantly on the toy market. Whilst the toy market is still dominated by kids toys, it seems that Christmas toys are no longer just for the kids.

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